LinkedIn is the leading professional social network globally. Over 660 million people are using Linked in for their professional work from over 200 countries. There are over 30 million companies that can be found on this platform. Someone can connect with people through this platform and find new jobs from different companies.
As it is a business-oriented social site many people join this platform to find a job for their skills and talents. LinkedIn gets 69.98% direct traffic and 23.70% from search. They get 99.51% traffic from organic search. That’s why LinkedIn is a great platform to grow a business. For that, someone needs to attract more and more clients.
There are different methods of getting customers through LinkedIn. However, good connections are required to grow a business.
1. Avoid Cold Pitching
There are users who use cold pitching to gain more connections. Their idea is to increase the connection number on their profile. Those cold connectors can be categorized according to different behavior. They are the connect button clicker, the “Same Domain / Similar Space” Connector, the “Easily Impressed”, the “Common Denominator” Connector, Straight to the point” Connector and the “Detailed” Connector. A good businessman avoids cold pitching and only does the suitable things to protect his or her reputation and grow the business.
2. Understand What can Deliver
If someone is willing to grab some clients through the world’s largest professional social media, he or she must understand the final audience. His or her skills and talents must match the client’s needs. The client won’t be happy to work with a guy without the qualifications they need. Finding clients and providing the correct skills is important. So understanding the quality of output that can be delivered to the customer is a must. Correctly telling this quality of the final output to the client is the best way to hold them.
3. Make the LinkedIn Account Professional
On this platform professional work is done. So everything must be professional. Then only someone can gain the attention of clients. For that the profile of the seller or the service provider must be clean and professional. To make the profile more professional, he or she must have a professional headshot on the profile picture, a descriptive job title, a professional looking custom banner, a summary that emphasizes his or her experience and strengths and Strong portfolio content that shows what the seller or the service provider can do for the clients. And after every job it is important to update the profile accordingly with new skills and qualifications.
4. Build Warm Connections
Unlike cold connections, warm connections are very friendly and effective. Anyone can find other LinkedIn users or businesses which are related to the same category while in meetings or conferences. In such situations sending a friendly and personalized yet professional note with a connection request can be done. It will help to grow the connections and helps to build a good network on the LinkedIn platform easily.
5. Join with LinkedIn Groups
There are so many LinkedIn groups which can be found by a simple search. But joining with only the suitable groups is a must. Suitable groups means the groups that match the seller’s or service provider’s niches or interests. By joining with such groups opens many paths for someone to connect with others and build relationships.
By doing so, he or she can show the qualifications, skills and talents to others. After that the clients who are interested to hire or interested in the skills will come to that seller.
6. Make Quality Content
Quality content is the most important thing in every social media platform to grow a business. In this LinkedIn also everyone needs to create quality content. Sharing quality posts, articles and such other content in this platform will help to build a good reputation. That reputation and other’s interest in the content will help to grab more customers easily.
7. Reach the People who Viewed Your Profile
Someone visits a certain profile because he or she is interested in that. Contacting that guy who visited the profile can be reached easily. After a conversation that guy can hire the profile owner. Or else it is a good chance to build a relationship too. Those people who visited the seller’s or service provider’s account lastly can be seen through LinkedIn built in tools. It is a great chance for anyone to find the people who showed the interest in that certain profile.
8. Interact with Others and their Content
If someone wants to build good relationships and connections through LinkedIn, he or she must interact with others and stay active on the platform. Then only he or she can reach a good client base. Congratulating leads on new jobs or promotions, interacting with leads in LinkedIn groups, passing along resources that the seller’s leads might find useful are some methods to interact. Following a good strategy to be active on the platform will grab others attention and they will hire that active person for their work through LinkedIn.
So it is crystal clear that LinkedIn is a great platform for anyone to connect with other businesses and grow relationships with them. By building such strong connections anyone can distribute him or herself among others along with the skills and qualifications. People who are interested in those skills and qualifications will hire that seller or the service provider. That is the simple way of getting clients using LinkedIn.
Following the above mentioned points correctly and avoid cold pitching will help to build a good reputation and authority on the LinkedIn platform as a professional. As the platform is only for professionals and their businesses, everyone must behave professionally. Then only they will attract new clients. Otherwise, the business strategies and marketing strategies will break down.
Staying actively and interacting with others will help any seller or a service provider to take other’s attention and appreciation easily. That’s the area of getting more clients using LinkedIn.
You can also buy linkedin accounts for your digital marketing, most of the marketing agencies do this.